Adventure Wagon

Defined the strategy for a new range of camper van accessories that had high consumer innovation and brand fit for revenue growth.

Managed and developed the line of modular textile accessory products to grow the product offering.

Worked with new design approaches, technologies, materials, suppliers and processes and drove the technology, design fit and user experience.

Communicated with suppliers and factories, sku management, product costing and manufacturing process.

Nike Swim

Responsible for the development of sporting (Swim goggles and training aids) equipment for Nike Swim seasons 2021 and 2022.

I managed the design and development for a line of 20 styles with aditional colorways and technical specifications.

My major development was the 2022 liquid silicone swim mask and performance goggles developed and sourced with offshore suppliers.

Materials specification and technical development of platinum cured silicones and compression molding.

JDB Design

Helped clients become more successful through creation, product design and use of consumer centric thinking.

Created proposals, product strategies, timeplans and cost schedules

Provided services that include research, positioning, ideation, design for assembly and manufacture of product concepts to costing and production.

Clients and projects included outdoor cooking to recruitment software. Gloves and softgoods for Dovetail Brand, bicycle security products for Ottolock and design sessions with apparel clients Sugoi and Bell cycling products.

Leatherman

Managed a team of junior designers, utilizing extensive design and development experience to guide projects from concept to completion for multi tools and knives.

Created design and technology roadmaps for future products based on consumer needs and trend and marketplace forecasting.

Designed new products to market and oversaw product launches of the Leatherman watch and P2 series of tools.

Pinnacle Exhibits

Developed the 2015-2022 Brand strategy
Executed web platform upgrades
Established brand guidelines

Yakima

Creative direction for Yakima, Whispbar and Prorack brands. Take More Friends Campaigns. Print & Digital and tradeshow executions.

Yakima

Led and managed industrial design efforts, from research, market trending concepting, prototyping, design development and specification including CFM for product design of Whispbar bike racks, boat, cargo and ski transportation.

Spearheaded cross-functional collaboration with the marketing department to ensure alignment of external design service with brand identity.

Collaborating with Yakima Australia, Mexico and China for offshore manufacturing and development.

Education

BSc Hons : Product Design & Development, Salford University, UK
MA Design Research – Ohio State University
MBA – Bellarmine University.

Materials Development – PFI – Portland