In my design process, I utilize various design thinking tools to gather information and guide decision-making at different stages. Sorting out information into a comprehensible manner is key, along with identifying outliers and focusing on the target. These tools are also instrumental in extracting crucial insights and shaping the overall direction.
Visual Mapping / Design Boards
Collecting and understanding divergent points of information to make sense of the solution space.
Framing and positioning
Influence Pyramids
Consumer Profile / Personas & Archetypes
Researching & Ideating CMF
JDB Design 