Leatherman wanted a fresh design to attract a new group of customers and increase interest in pocket knives. Younger and fashionable individuals had started to favor pocket knives, preferring a unique and handcrafted look that used natural materials. Carrying a pocket knife daily became popularly known as a “hipster” trend and was an evident growing market trend.

The research showed that a lot of young makes 18-25 are carrying more pocket knives and are particular to the ones they choose, looking for authenticity, natural and wearing materials that feel like they are custom and have been crafted for a unique look.

Current Product Evaluation

Along with the standard knife blade, the ethos of Leatherman Multi Tool seeped into these products and a sku range was planned. Thus some of the knives also contained basic tools. A combo blade , Posidrive and Flathead driver and a bottle opener. The basic knife incorporated a blade and a bottle opener and package opener. The package opener was included as an everyday tool, as we found a lot of users opened packages, dulling their knife blade. A simple package opener can keep the blade pristine.

Evaluation of a 2015 Leatherman Crater

Design sketches looking at ergonomics, materials and form.

Early mechanical underlays, to design within the Crater envelope.

Basic design language changes to make a notable impression.

POCKET KNIFE : RESEARCH STRATEGY

POCKET KNIFE2 : DESIGN STRATEGY

One of the key design attributes was hiding the nuts and bolts to give a refined and handcraft look with care for details rather than exposing bolts and fasteners.

In the design process, different materials and constructions were explored. Impact on current and new tooling was evaluated in respect to the Crater, a knife that Leatherman currently make.

Design options for different materials and blade shapes were explored, held within a  consistent package size based on existing constraints of the Letherman Crater platform.

Key team members included Adam L, Brooke G, Peter P, Matt M, and Bernie G.