Pinnacle Brand

I created a new brand stretegy. Goal and plan for the brand, including how it looks and what it says to make the user’s experience better. One issue was that Pinnacle didn’t have a brand system, which made the experience worse. The old Pinnacle brand was only focused on three words: Design, Build, Manage. The message didn’t have any other structure, so there was an opportunity to connect with customers emotionally about why the business exists, instead of just what it does. The competition in the exhibit industry also uses similar ideas of designing, building, and managing, so it’s not a special or memorable proposition.

Looking beyond and understanding how to connect with customers and their beliefs in this situation was crucial for creating a new brand base.

Pinnacle urgently needed a new website. The current one had not been updated for more than 5 years and was not compatible with today’s mobile devices. This was making a bad impression on potential clients. I saw the development of the new website as an opportunity to create a fresh approach, appearance, and style for the future.

This website launched June 1st 2015 www.pinnacle-exhibits.com