1. I value “Newness”, exciting the consumer, building and building value through thoughtful product design, technology and manufacturing.

2. I believe “making Better” creates happiness, desire and ultimately consumer value. Consumer value drives a sale of a produced item or interaction, which can be achieved in a considerate & mindful manner.

3. I believe Sustainability and Desirability in products are not opposites. I value creative thinking combined with the process of design to allow for considerate design, manufacturing and social impact.

4. I strongly value actions that make fully responsible products from start to finish. This means creating products that are mindful and sustainable, yet still meet business objectives

How?

1. We’ll work together to create things that people love, it might be that we need to create something quick turn with high impact, a long-term strategy for the future or a full new design project getting kicked off next day. Ultimately, the goal to make customers happy and drive success for the company. I help businesses succeed by using design, problem-solving and product thinking.

2. I lead and collaborate, motivate and inspire teams in finding new and thoughtful ways to improve the design, aesthetic, functionality, and user experience of products to make them better for users.

3. I thrive on the intersection of Viability, Feasibility and Desirability, understanding and challenging the barriers to achieving balance is the key to moving forward.

4. I use an array of experience and tools, some design tools as part of a design thinking process that empowers better business and solutions.