Follows are some rough “comps” for a few ideas I had for CK50. Maybe they are diamonds in the rough, but they will need to be cut and polished to shine.
Proposal 1
WHY?
CKPC has been around, lets reference that. CK has simple engineering that you remember, and never go back on.
HOW?
Joining some retro vibes to portray years of operation, and a simple easy to remember roundy shape for stickiness with some clean lines that can be reproduced over several mediums
WHAT?
Proposal 2
WHY?:
CKPC has been around long enough that drive matters. King makes drivetrain parts hubs, and bb’s, it’s a part of a working system , a transmission! … but how can that translate in the eye?
HOW?
Bikes of course. chainwheels are round, wheels are circles, the chain snakes through the derailleur forming an S or a 5 ! the flow of the chain!
WHAT?
JDB Design 