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the brand

we are “sustainable”

we put it on our website

actually, It’s hard to do

honestly though, we have a lot of suppliers downstream so we can we pass this down on them

“doing sustainability” ultimately means either two things

having control, being responsible and transparent down line, which drives up costs

or openly admitting the pursuit of less

The pursuit of less is unnatural for us in commerce, modern commerce is built around “more” where more drives profit

yes we have sales, special sales and collaborations, and incentives… the list goes on, we like you coming back

we like $.$..$$, the streets are paved with gold, this is America

its getting really warm in our warehouse, I wish this summer wasn’t as hot, but gosh this winter was crazy!

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the consumer

buying gives me pleasure, I like buying the cool stuff that I see others wearing, I like feeling this way

if I have enough money I don’t feel like I am treating myself, I’m just acting like others buying all the cool stuff

did you see the new post?

she is fire

she looks so happy (looking at an instagram advert)

the pursuit of less but better is a tough pill to swallow

if I don’t have money then better isn’t attainable.

better is relative right, I can just buy another on amazon

did you see that new offwhite drop, Kyle bought one

https://www.off—white.com/en-us/shopping/man-bags-crossbody-bags

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the other consumer

I’ll wait a while until I can afford something better,

my grandma always said there was more reward in saving up for something you really wanted

oh this thing, yeah had it a long time, has a cool natural worn look, the Japanese call it Wabi Sabi

I took the bus, the EV still needs someone to make that electricity, its not like it’s free!

Im trying to visit 100 waterfalls this year

you guys really have disposable cutlery?

America’s streets are worn out, there was gold, but everyone took it. The gold was keeping the moisture in the surface of the earth, now it’s drying out